I like that sign, would fit.. we had a baguette shop in Goeettingen in the 90ies with "Gorbatschow baguettskis", but this is lame compared to the above
I still do not understand where some modern shops get their names from, and why.
Bezos wanted to name his "Amazon" shop "Relentless" at first (what he was, and it is), but some marketing gurus told him that would create exactly the negative feelings you would expect, so they renamed it to.. Amazon?! Why this name? Nothing to do with anything on, in or from this shop
Then ebay? Huh? A bay? Since when is a bay a trading point? Or is it? An electronic bay. Ah.
Then "Subway"? Nothing to do with a submarine even if some call a baguette that in the US, and a subway is the US pendant of an underground railway.
Nothing to do with baguettes or eating at all
Then, "Starbucks". What? Why the hell?? :
I guess you could name a car "Pope" or "Hermann Goering" or "tomato", and enough would find it "hip". Or maybe a Cacao drink called Mucoviscidose. Hipster slang eh? !"§$%&/()