Quote:
New European Union rules on data protection have now come into effect.
The General Data Protection Regulation (GDPR) gives EU citizens more rights over how their personal information is used.
Companies working in the EU - or any association or club - must now get express consent to collect personal information, or face hefty fines.
The measure is an effort by EU lawmakers to limit tech companies' powers.
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http://www.bbc.com/news/world-europe-44248448
http://www.bbc.com/news/technology-44224802
We will see how this will work in practice.