One of the advantages of living in Hollywood is the movie studios making grand publicity stunts in order to hype their latest films. In the forty plus years I've lived here, I have seen a wide range of stunts, some actually inspired, some cringe worthy, and some begging for a WTH. Last year, there was a full size X-Wing fighter on exhibit in the middle of Hollywood Blvd. as a tie in to the latest
Star Wars episode. Earlier this month, a crew from New Line Cinema began erecting a structure on a parking lot at the corner of Hollywood and Vine, with no indication of the nature of the project. At first it appeared to be a film set, a not too uncommon sight in Los Angeles, but it evolved into something more elaborate:
Inside the terrifying 'It' house that's popped up in Hollywood --
https://www.timeout.com/los-angeles/...llywood-081417
The 'It' house just sort of opened. with no noticeable fanfare, so most people are just stumbling across it unawares, adding to the creepiness of the house; at night, the house is even creepier looking. The studio has hired actors to assume the role of the little boy in the yellow raincoat and they roam around the house, red balloons in hand, staying in the character of "George". While waiting to go into the house, the "George"s interact with the visitors, in character, explaining what the house is and posing with the seven person visitor groups for pictures. It is very interesting to watch the reactions of the visitors as they wait to go in and see the build up of tension as they try to anticipate what may be behind and inside the front door...
I have been by the site several times and have yet to see "IT" outside the building...
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