Sears just basically sold the value of the Craftsman name and reputation; I'm sure whoever owns it will stick it on anything they think they can make a buck on, just like how HP really has nothing to do with the original Hewlett-Packard. Sometimes the name has more value than the product. Decades ago, I found out Panasonic had a sort of sub-brand called National Electronics; essentially, the products' innards were the same, it was the outside and the brand name were different; where you might get metal knobs or controls on the Panasonic item, say, a radio, the National would have plastic controls; the case design may also have been a bit more spartan, less chrome and such; I saved a pretty penny or two by seeking out the National versions...
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