Do not underestimate the motivational power of religious convictions, too. Over here, I avoid going to Bio-stores and alternative shops, its always like entering some cult's holy cave. And it always smells of rotten vegetable. Always. Even bigger Bio supermarkets have a certain smell around them that drives me away. Not to mention that staff there have to make loads and loads of unpaid over-hours, many of these stores are in spectacular violation of working standards as demanded by our oh so socially balanced laws. And these workers even do it, and like it!
Claiming that it is a motivation comparing to that of relgion, is no exaggeration.
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If you feel nuts, consult an expert.
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