Quaker Oats issued 19 million official looking deeds through the company. Each deed entitled the holder to one square inch of Alaska in every box.
Quaker Oats bought 19.11 acres of land in the Yukon Territory of Canada for the price of $1000 USD and printed up 21 million deeds for one square inch of land. On advice of counsel, Quaker Oats set up and transferred the land to the Great Klondike Big Inch Land Company to make the company the registered owner and manager of the deeds.
Starting on January 1955, 93 newspapers across the United States ran advertisements that read "Get a real deed to one square inch of land in the Yukon gold rush country" and, "You'll actually own one square inch of Yukon land".The promotion was tied to the Sergeant Preston of the Yukon radio show which Quaker Oats was sponsoring at the time.
Obtaining Deeds
The promotion instructed people to mail a form along with a box top from either Quaker Puffed Wheat, Quaker Puffed Rice or Muffets Shredded Wheat to the Quaker Oats company. In turn, a 5 by 8 inch deed to one square inch of land in the Klondike was sent back. In February 1955, Quaker Oats was blocked from trading the deed for a box top by the Ohio Securities Division until it received a state license for the "sale" of foreign land. To get around the injunction, the company stopped the trade-in offer and instead put one of the deeds in each box of cereal produced.
Since none of the deeds were actually registered, the documents were never legally binding and owners of these deeds were never actual owners of any land. The deed excluded mineral rights on the property.
https://en.wikipedia.org/wiki/Klondi...Land_Promotion