[Skybird]

Costs of returning and organising the logistical effort and bureaucratic effort probably stood in no relation to the gain of getting back the coat. Was it an expensive or a chepa one?

And who knows, it also may be cool psychological calculation to hook customers "for life". Some German beer producers "sell a square meter of rain forest" with their carries of beer bottles, therefore. Makes you feel well, you do something for nature and a better life - you are hooked, aren't you. Lets drink Krombacher for the better of the planet!

I consider to believe in the good side of such stories when it is a small private street shop, and the clerk on the other side of the table is the owner. When it is a huge store chain, or a company so big that it runs an internet-based logistics service of big size, I am naturally sceptical.