Rockin Robin:
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Apple, Google, don't need the subterfuge, give you full control over your system and are more profitable than Microsoft. Why? Profit follows service to customers.
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Apple and Google are profitable companies that have a leg up on MS. MS has fallen behind in a couple regards. First being the mobile phone. Apple hands down has a good grip on this market segment. Android has a good grip on it as well. Windows Phone not so much. Although I use a Windows Phone and love it. Many do not give it a try. Personally I can't stand Android. To many fingers in the pot. Second, MS latest OS 8 and 8.1 that followed a bad Vista but successful 7 culminating in Windows 10...users get a bit tired of being the lab rat with new OS issued by MS. So what does MS do to win back some market share? Give out free goodies and let the users know that collected data is only to help "better" their experience. And most, as you pointed out, simply click accept to the terms and enjoy exploring the new OS. At best a poor marketing scheme not well thought out for launch. The alarms started fast and furious. Hopefully MS will not be a Trojan Horse in the future as a result.