Whilst it isn't cheating with a bot, you sign up to a site like that with the clear intention to cheat, I imagine for most people finding out that their partner was actively looking for an opportunity to cheat would be as much of a deal breaker as them actually achieving the goal.
It is hard to feel sympathy for the company or those signed up to it in this case.
However, expect this sort of thing to hit more forums, companies etc over time - if you are a passionate collector of Battlestar Galactica figures or similar, expect your dirty little secret to be outed in future.
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