Maybe if public apologizers were simply better at just being sorry, we wouldn't need "I take full responsibility for my actions" in the first place. Frankly, I don't see where Rice had a choice since it was all caught on a surveillance camera.
I guess the public confession--the public taking of responsibility--involves a ritual sacrifice. Because politicians, celebrities and sports figures think making an offering to the media gods signals true remorse and means you are serving your figurative time, even if you're not going to serve any actual time. I recall Anthony Weiner took full responsibility for his actions. Than ran for higher office again like nothing had happened.
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