I guess some study shows that negative ads work. But not from my perspective. All I heard was negative ads in our area and I did not want to vote for any of them.
Don't tell my why I should not vote for your opponent
Tell me why I should vote for you!
The problem is that many politicians can't really answer the second question.
I actually got a mailing asking me not to vote for a specific candidate because this candidate refused to respond to an NRA survey.
Really? The NRA is so full of themselves that they expect every politician to respond to their personal survey?????
And if a politician ignores their politically biased survey, this is a reason not to vote for them?
Absent of any other information, I was slightly leaning in favour of this candidate just because they ignored the NRA political office.
The NRA is politically important only because people think they are politically important. The NRA membership is less than 10% of gun owners in the US. And they don't speak for THIS gun owner.