[CCIP]

For balance, I think it's important to point out that regardless of the spin being put on the story, Cook's homosexuality was never secret and was widely known in Apple for many years, just not publicized. By publicizing it he's certainly making a political statement, but I don't think it's necessarily about Apple's image rather than throwing his weight behind gay rights concerns. There's plenty of places in the world where that support might mean something.