[The Avon Lady]

A recent BusinessWeek article discussed something similarly beneficial:
Class, Take Out Your Games: How teachers are using computer games to pique the interest of tech-savvy kids.

Snippet:

These days, computer games are usually pilloried for excessive violence and sex. Yet teachers across the country are bringing certain games into their schools as a way to pique students' interest in everything from history and politics to physical fitness and music theory. Among the most popular are Firaxis Games Inc.'s Civilization games, Take2's Railroad Tycoon, and Carte's new favorite, Dance Dance Revolution from Konami Corp. (KNM ). "We have to embrace the technology, because that's the future," says Tim Meegan, a Chicago history teacher who uses Civilization. "You have to either get on board or get out of the way."