I am with Catfish here, looking at the formula but not at those distracting pictures with bananas etc.
If Catfish's definition of "Skrelp" is true: "a brown aquatic Pokémon that resembles a marine animal similar to a seahorse called a sea dragon", which I think is true, then it all makes sense: Playing Pokémon is a life hack or rather a life hack.
To adress Sailor Steve's construction worker joke. Here is one from Germany: When you have done some wrong construction work, like, lets say, building a wall where there should not be one, or you have bricked the entrance door, then people say: " Watt nu' ?. I think we need the Chinese "Watt nu'" now. In English: "What now?" I think we need the Chinese "What now" now. It all makes sense.
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