Google's bundling everything like your local cable company. I think the idea is to make you dependent on them to a degree where you can't really ever completely withdraw from them as a customer.
Right now, google, is hooked into youtube, which is hooked into google plus. It's like a merry go round of dependency. Compare that with a cable company that offers TV programming, DVR, internet, and phone. Same thing really.
I think this is a trend with IT in general these days. The corporation I work for bundles a crapload of everything. Email filter, web filter, usage reporting, secure gateway, malware and phishing, etc. I think a lot of larger corps are buying up smaller ones that have products which compliment their current lineup, to create these packaged deals. I used to work for a small company, now I'm a minor cog in this Juggernaught in IT security and security certification.
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