The touchy feely, everyone's a winner PC crowd want people to feel victimized by bullies. I always had the right cure for the bully. Give him a big dose of his own medicine in front of the friends he was trying to impress.
My first high school PE teacher was an ex-marine who ran his class like Paris Island. You didn't complain that so and so was picking on you. You either sucked it up or you dealt with it. I found out at a young age that nothing stops a bully faster than a bloody nose and a fat lip. They were always wide open for it because they thought I was some little wimp who wouldn't fight back. They were wrong.

I had enough abuse from my elder brother that no bully could ever rival. At least until I busted him in the mouth.

By that time I could recognize the bully and his verbal cues and pre-empt the attack with a well placed shot in the snoz. If the guy was bigger, weapons weren't far away. The random lunchroom chair, a T-square or whatever else was close at hand.
All of these anti-bullying campaigns going on today make me want to puke every time I see one of them.
Want to beat a bully without scraping your knuckles? Don't show fear. That's what they really want.
When Ralphie beat the crap outta Scott Farkas, I cheered.