This just shows how the future of broadcast TV is in sports.
With anything else, you can just record it, wait for it to show up on netflix, or just pirate it. Only with sports is it impossible for you to skip the ads.
Did you know that if you had a time machine, go back to 1999, instead of investing your life savings in the tech industry, you would make a lot more money if you invested in a pro sports team.
Also, do you guys have something like MLB.tv for the premier league?
http://en.wikipedia.org/wiki/MLB.TV#MLB.tv
I love it, it sure beats traditional TV broadcasts.