MattJ strikes the nail on the head.

It's all about that advertising money trying to snooker people into buying their products.
Personally, I ignore commercial ads. Especially the ones that support news hours with their overpaid talking heads interjecting their own opinions.
I sometimes wonder if these "news events" are manufactured fantasies designed to forward an agenda as well as supporting the media outlets.
Here's your bloody paycheck Matt Lauer.