I reckon these 'loopholes' should be closed for the sake of creating a level playing field.
Google aren't the only big player who does this, Amazon and Starbucks to name just two operate similarly.
Quote:
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Google's sales in the UK are worth £3.2bn, but most are routed through Dublin. In 2011 it paid £6m in UK corporation tax.
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http://www.bbc.co.uk/news/business-22551401