Shale oil is a drop in the bucket next to the natural gas reserves under America. Natural gas can power everything and they're going to frack it out of the ground no matter who gives a frack about the environmental consequences. The Rocky Mountains have a limitless supply of oil trapped in shale that the environmental folks will never allow to be utilized.
There's really no need with a new technology that surfaced not too long ago that can convert nearly any carbon based material into a sweeter crude oil than can be drilled for. You don't hear the media crowing about it because big oil will keep it muffled, stifled and generally off the radar.
At present, The test plant for this device is producing oil from Turkey offal in Illinois. But it will work on much more than Turkey guts. Ground up hard plastics is one of a myriad of resources to feed into this thing that was developed in Phladelphia.
There is also natural gas that can be tapped from rotting garbage in land fills. A synthetic rubber plant in Louisville, Ky is running it's operation via this method. There are many many ways to power modern life that get pushed aside in favor of big oil money.
We have the technology in development that can make one lane on a road charge the batteries in an electric car just by driving over it. A Norwegian inventor has invented bioluminescent paint that can be used as lane markings on roads. Eliminating the need for the expensive infrastructure of street lights. This stuff charges itself with sunlight and releases the energy in the form of light for fourteen hours. Driving will look like an old video game.