The biggest feature is programming the onboard computer. So I doubt many people will appreciate it very much. Coding games are not (so) popular. Cool maybe, but complex. You won't have to program it from the ground up though, and most likely there will be community generated code to stuff into it. It just won't have the Minecraft-size community behind it. It's gonna be pretty hardcore. The hype I think is it carrying the Notch-Minecraft-seal. This one is going to be way different.
// Psychologist hat on
I suspect Notch subconsciously gravitated towards this theme of game, to prevent such a humongous fanbase from developing again. As he feels uncomfortable with it. Aside from it being about what he likes to do the most: Coding.
// Psychologist hat off
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