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Campaigners in Sweden are trying to force a dictionary to change its definition of "nerd". But after two decades of "reappropriation" has "nerd" - and its sister word "geek" - now completely lost its derogatory connotations?
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In the 1984 film Revenge of the Nerds the rousing final speech of one of the protagonists starts with the statement: "I'm a nerd."
Its plot may be cartoonish but the film reveals a certain cultural backdrop - to be a nerd was to be socially awkward, even socially inferior. Jocks, those who were good at sport, or other socially successful groups, usually ended up winning. To turn that on its head could form the basis for comedy.
Things have changed.
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No need to be paranoid,to understand this
Note: 16 November 2012 Last updated at 01:07 GMT