Well, it is free in the sense that you can download the product and play it for free, as opposed to the traditional model where you buy a disc or download and pay up front.
It's funny how the first proto-MMO's like Warbirds and Aces High were free to download and play offline and only required a paid subscription to play online. If this new SH game used that model I don't think anyone would have complained at all.
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