Funny. A regular Google search comes up first with Sailor Steve Costigan, a character created by Robert E. Howard of Conan fame, back in the 1930s. The funny thing is I had never heard of the character before a couple of years ago.
Uh-oh. I just found the article about the character you found:
Quote:
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Sailor Steve is a character from the Lethargic Lad comic book. He is best described as a thin white male who dresses in Sailor Moon outfits. Among North-American Otaku, or those who hate them, Sailor Steve can also refer to any man who participates in cosplay as a female character.
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http://en.wikipedia.org/wiki/Sailor_Steve
Maybe it's time to change my name...
