This is ridiculous. I don't even smoke, and I think this is idiocy at its finest. The whole point of having a business to make money, and if no one is allowed to put their own name on their product, what's the point?
As for banning cigarettes altogether, they will find out what we learned eighty years ago - that prohibition doesn't work, and only serves to promote black markets and criminal organizations. Of course we didn't learn our lesson either, and will probably follow our downunder cousins along the same road.
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“Never do anything you can't take back.”
—Rocky Russo
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