Newcastle rename St James' Park the Sports Direct Arena
Absolutely disgraceful....Why can't Mike Ashley simply sell up and go back to the area his beloved Tottenham Hotspur play?
Cockney (unprintable word)!!
Quote:
Newcastle United have renamed St James' Park the Sports Direct Arena after owner Mike Ashley's company.
The club say the change is a temporary measure to "showcase" the sponsorship opportunity to "interested parties".
However the St James' Park title has been dropped as the club does not think it is "commercially attractive".
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http://news.bbc.co.uk/sport1/hi/football/15668207.stm