They kidnapped IDF soldiers before, and will continue to do so.
Gilad Shalit is only alive because they know that an alive hostage gets them more than a dead one.
It's a victory for Israel, because Shalit is still alive. It's definitely important for the morale, especially for draftees to show that they care for any of their soldiers.
It's a victory for Hamas, because of the exchange rate.
It's a victory for the truth, as the world can see what Hamas is: a bunch of criminals who do not recognize any rules of international law, but demand it for themselves.
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