The texturing of ships is designed in such a way that textures inconveniently repeat, making it pretty much impossible to add any text to any ships. If you look at the MVP from Iambecomelife though, he has put company logos on a couple of funnels without a problem.
And also, there really isn't a way to give specific names to ships, except in SH3 Commander. Even then, I believe the names are random. But they will appear in the patrol log.
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