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Old 05-21-11, 12:16 PM   #1
Torplexed
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Default The banishment of Ronald McDonald?



http://www.telegraph.co.uk/foodanddr...mpaigners.html

Quote:
Ronald McDonald and Happy Meals 'should be banned', say health campaigners
The character Ronald McDonald and McDonald's Happy Meal promotions should be banned because they attract children to junk food too much, according to health campaigners. The experts took out newspaper advertisements in the form of an open letter to tell the firm's management that the mascot and the meals, which come with a free toy, can be damaging.

Yesterday CAI ran full-page ads in US papers, which stated: "Marketing can no longer be ignored as a significant part of this huge problem."

The letter also urged the firm to stop advertising foods high in fat, salt and sugar to children.

A spokesman for McDonald's, which has used the Ronald McDonald character since the 1960s, said it was committed to "responsible advertising".
I can't even recall the last I saw the Ronald character being used in any McDonald's advertising. I figured he was semi-retired, and enjoying the occasional poker night with Mayor McCheese. The Jack in the Box clown has the higher profile nowadays.

I swear someday, the busybodies will inherit the Earth.
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