Sorry to hear about his demise, but it seems sort of odd he'd go on a regular ride after falling ill on a business trip...
I'm thinking there's probably more to the story, a time gap perhaps? Or possibly the spokesman was misquoted or simply chose his words poorly.
In any event, heartfelt condolences to his loved ones. It really was a good product, so a belated thank you for all the 'comfort' it brought people around the globe.