Quote:
Originally Posted by Platapus
Putting humour aside as it is very subjective, strictly from a marketing viewpoint, I don't see this as an effective advertisement schema.
I think the boys from Madison Avenue would call this a "miss".
|
Can you explain why you think so?
I would only call it a failure if the ad repelled more existing customers than Hacienda gains from people who became curious through the ad, find it funny or hear its name for the first time and thus want to pay these restaurants a visit. Establishing a brand name is also a target of advertising, but I don't know how well-known they were before.
The only not so smart thing, I would say is that these chains usually have families as a target audience and they might be more likely to complain about this than dark-humoured guys with no kids like me...