That's a stupid motto. Fly Fight Win?
Who would be proud of saying that? Who would say that to begin with? Who do they pay to come up with this stuff? That's almost as bad as "Army of One".
Honestly, I think they'd do better if their motto was just "Air Superiority". It rolls off the tongue nicely and has a nice ring to it if shouted properly.
That's just a benchmark, though. Give me a few hours and I'll come up with some good ideas.