http://www.bbc.co.uk/news/magazine-12207811
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Personally I've stopped reading daily horoscope in any form since 2002 when it didn't help me one bit when I needed it. Help came from elsewhere then and since have made the realization or considered that daily horoscope a scam. But I admit that Zodiacs are interesting to read(not the daily horoscope) if you take it as a culture or art instead of a mysticism. Everybody loves to be associated with a symbol I guess and what that symbol represents.