When I was young I was a fairly typical boy, wanting toys and hating getting clothes as presents. After all, my parents will buy me clothes anytime.
When I was older and my kids were still young, Christmas and birthday presents from them to me usually involved underwear, socks and dry-roasted peanuts. Their mother knew I loved the peanuts, and the others were things I was always in need of. The end results that I went from hating clothes as presents to clothes being some of the best presents I ever got. It's amazing how much difference it makes when it's your small children doing the giving. I really appreciated that stuff, and they knew it.
Another story. When Michelle was three or so I bought her a stupid bear that played different Christmas songs when you pressed the paws and tummy. I'm sure she had never seen anything like it, but when she opened it she said "It's just what I asked for!"
