Here in Germany, possibly in other countries as well, Ubisoft's resale restrictions is contrary against applicable commercial law. A purchased software on a disk can here not be exclude from resale, only software purchased as download.
Most resellers of Ubisoft games have create a dummy account at Ubisoft and sell the login data with the games. Ubisoft knows that they could get legal problems if they go against it, so they do nothing. If someone bought a second hand SH5 and not get also the account data or the key is already in use, they can acquire a new key at Ubisoft Germany for 10€
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