Simply because those fat dudes from ceo have no clue about wtf is going on with their products. They think that everybody is happy same as the AC2 crowd, so they thrown a clown for entertainment. I feel really sorry for that guy, he just try to do a job for what it gets payed. He really have no clue about how badly damaged SH5 is and why this community so angry and pissed off.
Wish that 1 day a dev or a faty from ceo will show up there trying to be a funny guy.. that would be a real massacre