Quote:
Originally Posted by Beery
Ubisoft shouldn't be surprised. They dropped the ball when it came to US marketing pre-release, and they never even got any meaningful coverage in the US gaming press post-release. If they don't market the product it won't sell. It's as simple as that. Given the fact that it never got any real marketing, I'm surprised the game did as well as it did here in the US.
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In fact I think UBI wasn't confident on sales in US. US market is more action/FPS oriented. They couldn’t trust that SHIII is valuable enough to invest in US advertising. The sad truth is that the US Magazines give a lot of prize to the game but… the sales were poor.
UBI underestimated the value of SHIII that’s the truth. They give it away on US marketing this title without any advertising. And in this case the flaw on sales maybe hit the Dev Team.
Perhaps, with the noise made on Magazines, Game Reviews sites and on Sub Sim about Silent Hunter III, more guys will give it a try. In fact I already see that – some guys that never played a sub simulation now are fell in love with SHIII.
If this game will win the Best Simulation of The Year Title than we will have a true winner and this could be a new lesson to UBI marketing.
On the other hand you can’t compare Silent Hunter III with Splinter Cell or Prince of Persia (and in this case is normal that almost all the UBI marketing brains to be focused on those titles).