And Ubi hasn't figured out that profits all come from people who buy the game. People who don't buy the game are the ones they are concerned with and they'll never pay Ubi a penny, DRM or no DRM. What a shame! And Ubi SHOULD be ashamed.
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Maybe they made that $130 back from some former pirates that now bought their games.
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See paragraph 1. Pirates don't buy games. They steal them or go without. Either way they contribute nothing to a game company. They aren't worth the time to punish your paying customers for their actions.