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2) Developers constantly try to 're-inevent the wheel' and strive for innovation, I guess this for a number reasons, one being not recieve flak for putting out an unoriginal product and second to keep things intresting for themselves.
At the same sime they have to be carful not to alienate their market, hen why most games fall in to a well established genre with just a few minor never seen before features.
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that sounds like the whole entertainment industry now!