A one-time online activation should be sufficient. They can still tally up how many actually bought the game, including the folks with limited internet connections. Another bonus would be less money spent on server infrastructure; you'd only need authentication services. Less money spent on servers = more money for game development, more money for development of powerful and less obstructive protection methods, and also more money for prosecuting software pirates.
Signed.
Matt
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sent from my fingertips using a cheap keyboard
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