I think the fact that SH3 actually WORKS as a sub sim could be a main selling point. I'm getting the feeling you might be comparing it to SH5 due to you're comments on graphics, am I right? Well it really isn't that bad and you get used to it very quickly. I have forgotten about SH5 because I'm having so much fun on SH3. Considering SH5 got a PC Zone score of 49/100 when it's predicessor SH4 got 82/100 shows how it should have never been released when it did.
Enjoy SH5 if you like it but it's just not as good as SH3.
Edit: If you've never played it how can you even comment? Never judge a book by it's cover....or a couple of screenshots. lol