[UnderseaLcpl]

I couldn't load the link for some reason (rainstorms tend to ruin my connection, apparently), but I can't believe anyone at Ubisoft would get away with proposing a scheme that is even remotely like what I am hearing.

They must really be poorly managed or in dire straits to even attempt such a thing.

A good rule of thumb in marketing is that it must be as inoffensive as possible and not rely on "shock value". True, there are cases where shock campaigns have paid off, but they are few and far between, and usually rely on targeting a very specific demographic.

I'm no Splinter Cell fan (I don't like the blend of realism and ridonkulousness) but last I heard it was a popular franchise amongst adults and children. As such, marketing should be directed towards a broad range of audiences. A series of TV spots with Sam Fischer edited into popular videos of real-life crimes or police raids might do the trick, but no matter how you slice it, pulling fake guns on people is bad for business.