I can just imagine the marketing guy telling the big boss (JP) about this idea.
"Listen JP, some of the guys in marketing came up with a boffo idea. Let me sizzle it for you"
"Splinter cell is a rather successful series about a special agent fighting the bad guys, right? How about this.. We get some guy to dress up and then he goes to some of the popular bars in the area and point fake guns at them. This will make the people want to buy the game.
How's that, JP. I think it is the bomb!"
JP:
JP: TJ (Senior VP), I would like the entire marketing division eliminated please. Would you see to it?
TJ: You mean reorganized or restructured, JP?
JP: No, eliminated. I don't want the bodies found.