DLC is indeed very lucrative - if it works. You tie in the gamer per product, no more 2nd hand trade-ins. You also get a game to generate income after its sell-by date has expired by "juicing" up with new content.
The business model will fail if people say "Bogus! I ain't paying for the game twice!". Some games you can see really bad "speculant" DLC, in other games it works better. Strategy games and multiplayer shooters can sell mappacks, just look at the phenomenal success of MW2 map pack (according to Activision at least).
I'd never buy an extra character or mission for a game like Mass Effect or Dragon Age once I completed it. Why would I bother? Same with Fallout 3. I just didn't see the point with it once I had completed the game.
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"The power of the executive to cast a man into prison without formulating any charge known to the law, and particularly to deny him the judgment of his peers, is in the highest degree odious, and the foundation of all totalitarian government whether Nazi or Communist." - W. Churchill
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