Quote:
Originally Posted by McHub532
Maybe we don't have the answers to what I'm really trying to discover.
Why now? They didn't care before about a vast chunk of their loyal customers. It cost them money that they were willing to write off before.
What changed?
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From UBI's perspective the DRM was put in place to increase profit by slowing down piracy, especially in the early days when sales are at their highest.. Later on, once the DRM overhead becomes a greater cost then the profits of selling new games then to me it would make sense to drop it because it is cutting into over all profits.
I really do not think 'caring' about their customers has much to do with it unfortunately. They are doing what they think is best to turn maximum profits in the long run.