One of the marks of a game company's transition to 'evil corporation' status is the complete disregard to the players; basically telling the players that they should want to play whatever game and in whatever way the company wants rather than making games the way the players want them.
This sums it up perfectly:
Quote:
Why is Ubisoft forcing their loyal customers to sign up for a Ubisoft account when they don't want to give their private data and only play single player games?
We hope that customers will feel as we do, that signing up for an account will offer them exceptional gameplay and services that are not available otherwise.
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EA has been like this for years, but I actually considered Ubisoft a decent company until this mess...