Ubisoft should have a look at Paradox Interactive:
1. All Paradox games are DRM-free. But players still buy their games because they get support and are not treated as thieves. If you buy Paradox game, you actually get less problems more benefits than if you pirate it.
2. Paradox communicates with players and fixes most problems in patches.
3. Some megamod teams got some kind of agreement with devs, got source code and are now releasing their own games. Imagine what would "GWX the game" look like.
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