*caugh* EA just announced that they are planning on releasing so called trial versions of their games that allow you to play for about 4 hours. ... Oh, and yeah, you are supposed to pay about 15$ for this ... demo. They did not say whether this will mean you can "update" to the "full" game for a reduced price, yet. If this catches on you can bet both your kidneys that Uplay will look into it as well.
edit: Darn it, to slow again!