As much as I hate it I'd prefer EA stick with their "Project $10" then a DRM.
It's mainly aimed at consoles and limiting trade in game sales. You buy the game new you get a code in it that will get you free things, like upcoming map packs and upgrades. If you buy it used you don't get that code and have to buy one for $15. If you don't buy the code then you have to buy the map packs and upgrades by themselves.
Still waiting to see what they do with the new football games coming out
Air for Football $5 (Expires after 20 games)
Away Team Jersey: $2.50
Regulation Helmet: $4 (Will not work with playoff or superbowl games)
Playoff Helmet: $4
Superbowl Helmet: $5
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