If those guys would be smart enough to see that the long term damage is to their own disadvantage. But some people never learn from history, even if it repeats itself every year (like the DRM/cracking race).
I would have liked them to ignore SHV entirely, not even cracking it. Then the sales would have told us a little about (casual and old) customers' tolerance of OSP/DRM and the importance of product state for their buying decision. It simply is just totally nuts what they are doing now. I wonder whether they all went to school in Rhode Island.
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Scientific facts are not determined by the opinion of the majority, nor by a democratic vote.
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